What would you do for a living if you weren’t doing what you’re doing now?

I want to think I’d pick some other niche thing and do it myself but also spin off a meta-career, helping people understand it better. I think I’ve got just enough entrepreneurial spirit it would be inevitable. Doing that with playing the banjo would be pretty neat. Fortunately, I picked web design & development, which is way easier to make money at.

That is until I heard this incredible life path: being a member of Taco Bell’s food-innovation staff.

… which includes sixty developers, focusses on big questions: How do you make a Cheez-It snack cracker big enough to be a tostada? What are the ideal Cheez-It dimensions to guarantee that the tostada won’t crack inconveniently when bitten into? Or consider the Doritos Locos Taco: What safeguards can be implemented to prevent the orange Doritos dust from staining a consumer’s hands or clothing? Can fourteen Flamin’ Hot Fritos corn chips be added to the middle of a burrito and retain their crunch? Can a taco shell be made out of a waffle, or a folded slab of chicken Milanese? These are all problems of architecture and scalability

Taco Bell’s Innovation Kitchen, the Front Line in the Stunt-Food Wars

What do you do for a living? “I’m a developer.”


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