The Medium Informs the Message

Jim talking about Neil Postman’s Amusing Ourselves to Death:

… the form of any communication shapes its content. For example: you can’t use smoke signals to communicate philosophically. In today’s world, we have media forms that are well suited to fragmented conversation.

> Cultures without speed-of-light media… do not have news of the day. Without a medium to create its form, the news of the day does not exist.

Gosh that’s a brainworm.

If we lived in a town where the only news of the outside world arrived written on a sheepshide wrapped around a cannonball that fell from the sky every 3.7 weeks, the news would probably be rather sheepshide shaped, not contain soup of the day information, and have a weird skewing toward cannonball related drama.


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