The AA rebrand seems pretty ubiquitously loved. I like it myself. I’m sure it has a lot to do with the really nice presentation of the launch page, despite some traffic load hiccups.
You gotta wonder though.
If everyone likes your design, it’s banal. Mediocrity shirks offense. Art dares it.
— Jeffrey Zeldman (@zeldman) May 10, 2012
Related: Graphic Design Criticism as a Spectator Sport