The personal website of Chris Coyier

Needs and Desires

Web Designer Depot has an article on self-centered web copy that is pretty interesting. They quote Abraham Maslow with a tidy list of peoples needs and desires:

Kind of interesting to think of targeting peoples core desires with web copy. Clearly smart though. Although I’m having a hard time figuring out which categories casual drug use and anonymous sex would fall into (clearly human desires), so I’m not sure how accurate this is.