“We Don’t Have a Budget for Ads”
Bullshit, when it comes to online advertising.
With online advertising, you can measure results. You can learn the value of a click. If the value of that click is more than what you paid for it, a budget hardly comes into play. It’s like free money.
As Seth Godin summed it up:
If the local bank were offering a sale on dollar bills, ninety cents each, how many would you buy?