A small bit in Robert Heaton’s A blogging style guide, vol 2:
Not every subject needs levity, and some subjects are incapable of supporting it. I used to be too determined to will whimsy where whimsy wasn’t welcome.
I generally like reading other people’s blogging advice. I chose this one bit from that post to quote as the self-awareness stuck out to me. Much of my earliest blogging had this problem. I thought I was funny, but I really wasn’t. I can cringe now, but the trouble is that people were cringing then.