Ash Huang & Ryan Putnam on a microsite:
For the month of January, we’ll make a pact to blog a few times to get into the habit, and create a directory of all the creators who participate. Readers can then find new makers to follow before we all scatter to the winds. Win-win!
I’m all about blogging, obviously. Do their challenge!
I wonder if the term “blog” has too much baggage. Too much history for it to really catch on again and make a dent.
Maybe “publish your own feed” is a better framing. “Own your RSS.” A feed doesn’t care what it contains. It is content-style agnostic. It’s just timestamped HTML, in a way. Put some audio in it, and it’s a podcast. A feed could be exactly what you would have tweeted before tweeting became cringe.
I’m starting to see this a little, and I like it. For example, Adam Argyle’s site is essentially a feed of tweets. If you like the format of any particular social media site, your feed can copy that format. Acceptable and encouraged.
Any template-powered site-building software can produce an RSS feed. Loop over your most recent content and spit out feed-friendly code. Now make the feed prominent on your site so people can find it. Done! Hey CMS’s: make cool-looking templates that encourage publishing unique types of feeds. Think photo-of-the-day-with-caption. Think that-old-140-character-arbitrary-limit. Think dream-journal. Think list-of-the-day.
Making a dent then is a two-parter:
- You (and everybody) start publishing a feed, and don’t be shy about it.
- You (and everybody) make reading feeds one of your primary modes of content consumption.
Maybe, as Jacob O’Bryant suggests, we can rebuild social media on top of RSS.