The personal website of Chris Coyier

I don’t like “sales”

Sales, as in, “40% off now!”

As a person who sells some products and services, I don’t like offering sales because 1) it encourages people not to buy when there isn’t sale and 2) means that anybody who bought during a non-sale period got screwed.

As a buyer of products and services, I don’t like sales because it means that 1) if I know I’m buying during a non-sale period I am getting screwed and 2) I’d rather just know that the company has decided how much their thing is worth and that is what they are charging me, not some arbitrary markup based on marketing excitement.