August 2024

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Frostapalooza

Maybe you knew Brad Frost played the bass? What you might not know is Brad is a monster on the bass. His love for performing music is off the charts. So for Brad’s 40th birthday he had an idea: throw a concert. It came fully named: Frostapalooza. The way Brad envisioned it, it was a […]

There are two kinds of advertising

Not to bury my point: contextual is the normal, good, fair, effective type of advertising. Targeted is the creepy, resource intensive, privacy invading, and, (?!?!?!!) not particularly effective type of advertising. We’ll get there. A billboard is contextual advertising. You’re driving on the highway and are told there is a McDonalds in 7 miles. The […]