ShopTalk’s CMS Theorem
From this spot in this show:
The more actively used the CMS, the more likely it has a
See, the line goes up. Eventually, every hard-working CMS needs a “blank” template. Until! It’s either so big that it starts purging anything too special or stevebob invents an in-house CMS that is so bad it didn’t even consider one-offs but the COO likes how it saves money (it doesn’t).
This is just a joke with 100% fake data, for the record. But it’s also probably true.