ShopTalk’s CMS Theorem
From this spot in this show:
The more actively used the CMS, the more likely it has a
blank
template.

See, the line goes up. Eventually, every hard-working CMS needs a “blank” template. Until! It’s either so big that it starts purging anything too special or stevebob invents an in-house CMS that is so bad it didn’t even consider one-offs but the COO likes how it saves money (it doesnβt).
This is just a joke with 100% fake data, for the record. But it’s also probably true.
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