The personal website of Chris Coyier

End of MoviePass

I was obsessed with MoviePass’ business model because I felt it was one that benefitted from customers who never use it. To some degree, most companies are like this. If you can get someone to pay for your stuff, but not actually take it or use it or require support, that’s a great customer. Assuming they stick around, that is. The trouble with people that don’t use your thing is the don’t tend to stick around. So we try to make something they really need and make them happy to use it, so they stick around. Or, through the use of your thing, you benefit from network effects.

Anyway, they finally died.

I can claim no I told you so here, as part of their problem was too many customers that loved it, and a near-decade run is actually pretty good for a tech company I’d say.