Ads: Clickthoughs May Suck But They Still Work
I have suspected this for a while, but it’s nice to hear it from a real study. comStore’s Gian Fulgoni says that click rates on display ads is generally under 0.1%. Yet in a four-week study… …while click rates were desperately low, there was a 46% increase in visits to the advertisers site, a 38% […]